How I transformed the gambling experience into a journey that rewards users regardless of losses.
How I transformed the gambling experience into a journey that rewards users regardless of losses.

UI/UX DESIGN

UI/UX DESIGN

PRODUCT THINKING

PRODUCT THINKING

VISUAL IDENTITY

VISUAL IDENTITY

GAMIFICATION

GAMIFICATION

DOCUMENTATION

DOCUMENTATION

ASSET CREATION

ASSET CREATION

RumBY

RumBY

Rumby is a gamified betting platform designed to prioritize player engagement and long-term retention.

Rumby is a gamified betting platform designed to prioritize player engagement and long-term retention.

Rumby is a gamified betting platform designed to prioritize player engagement and long-term retention.

Oct, 2025

PLAY

PLAY

PLAY

WIN

WIN

WIN

problem

problem

problem

In traditional gambling, the experience is binary: you win or you lose. This "all-or-nothing" cycle creates high friction and low long-term retention. Rumby needed to break this cycle by shifting the focus from the outcome of a single bet to the progression of the player’s journey.

discovery

discovery

discovery

Market Gap

Market Gap

Competitors focused on transactional UI rather than emotional rewards.

The Insight

The Insight

Users stay longer when they feel they are "building" something.

The Goal

The Goal

Create a progression system that feels as premium as a high-tier RPG.

solution

solution

solution

We engineered a rewarding loop where play is the ultimate currency. By fusing high-level Figma prototyping with a gamified tier system, we transformed Rumby into a Solana-based ecosystem that thrives on progression, not just luck.

Every Bet is a Milestone.
Every Bet is a Milestone.
Every Bet is a Milestone.
Redefining player loyalty through a visceral Battle Pass experience.
Redefining player loyalty through a visceral Battle Pass experience.
Redefining player loyalty through a visceral Battle Pass experience.
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