Mateus Queiroz

Rumby

Rumby is a gamified betting platform designed to prioritize player engagement and long-term retention.

problem.

In traditional gambling, the experience is binary: you win or you lose. This "all-or-nothing" cycle creates high friction and low long-term retention.

Rumby needed to break this cycle by shifting the focus from the outcome of a single bet to the progression of the player’s journey.

The digital collectibles market tends to be either too technical or overly playful. The challenge was to find the right balance: Fun Sophistication.

discovery.

Market Gap: Competitors focused on transactional UI rather than emotional rewards.

The Insight: Users stay longer when they feel they are "building" something.

The Goal: Create a progression system that feels as premium as a high-tier RPG.

solution.

We engineered a rewarding loop where play is the ultimate currency. By fusing high-level Figma prototyping with a gamified tier system, we transformed Rumby into a Solana-based ecosystem that thrives on progression, not just luck.

client.

Rumby

year.

2025

type.

Mobile & Desktop

industry.

Crypto

my contribution.

UI/UX

Wireframe

Motion

Visual Assets

Prototype

PLAY

WIN

Rumby

Rumby

Rumby

The End of All-or-Nothing.

The End of All-or-Nothing.

The End of All-or-Nothing.

Breaking the binary betting cycle with an ecosystem built for continuous player progression.

Breaking the binary betting cycle with an ecosystem built for continuous player progression.

Breaking the binary betting cycle with an ecosystem built for continuous player progression.

Every Bet is a Milestone.

Every Bet is a Milestone.

Every Bet is a Milestone.

Redefining player loyalty through a visceral Battle Pass experience.

Redefining player loyalty through a visceral Battle Pass experience.

Redefining player loyalty through a visceral Battle Pass experience.

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