Mateus Queiroz

Lyga

Lyga

Lyga

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

problem.

The primary challenge was to create a modern digital experience that captured Lyga’s professional essence while reaching a broader audience. The goal went beyond aesthetics; it required a strategic design that could spark immediate interest and transform visitors into active leads.

The digital collectibles market tends to be either too technical or overly playful. The challenge was to find the right balance: Fun Sophistication.

strategic pillars.

I implemented key touchpoints aligned with best design practices to guide users intuitively through the service offerings.

Leveraging a performance-first approach, I ensured the interface was not only visually captivating but also technically flawless to reduce bounce rates.

impact.

Five months after launch, the strategic redesign delivered significant improvements across all key performance indicators:

38%

38%

Average response time

38%

Average response time

52%

52%

Retention

52%

Retention

100%

100%

Website performance

100%

Website performance

client.

Lyga

year.

2023

type.

Mobile & Desktop

industry.

Human Resources

my contribution.

UI/UX

Wireframe

Prototype

Experiências de aprendizagem

incríveis

Desenvolvemos trilhas personalizadas que

integram a realidade empresarial com

habilidades futuras essenciais.

Future Now

Bootcamp

Mentoring

Startup School

+ de 15 mil

jovens e líderes desenvolvidos desde 2018.

Saiba mais

Experiências de aprendizagem

incríveis

Desenvolvemos trilhas personalizadas que

integram a realidade empresarial com

habilidades futuras essenciais.

Future Now

Bootcamp

Mentoring

Startup School

+ de 15 mil

jovens e líderes desenvolvidos desde 2018.

Saiba mais

Cultivating the Future of Talent.

Cultivating the Future of Talent.

Cultivating the Future of Talent.

A polished, frictionless digital experience designed to reflect a commitment to developing young professionals and corporate leaders.

A polished, frictionless digital experience designed to reflect a commitment to developing young professionals and corporate leaders.

A polished, frictionless digital experience designed to reflect a commitment to developing young professionals and corporate leaders.

A new standard for excellence.

A new standard for excellence.

A new standard for excellence.

I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.

I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.

I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.

other projects.