How I impacted Lyga’s growth by increasing user retention by 52% and optimizing the conversion funnel.
How I impacted Lyga’s growth by increasing user retention by 52% and optimizing the conversion funnel.
How I impacted Lyga’s growth by increasing user retention by 52% and optimizing the conversion funnel.

UI/UX DESIGN

UI/UX DESIGN

CONVERSION OPTIMIZATION (CRO)

CONVERSION OPTIMIZATION (CRO)

LEAD GENERATION STRATEGY

LEAD GENERATION STRATEGY

INFORMATION ARCHITECTURE

INFORMATION ARCHITECTURE

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

Lyga is a specialist in the development of young professionals, providing integrated HR solutions to support organizational growth.

Nov, 2023

Experiências de aprendizagem

incríveis

Desenvolvemos trilhas personalizadas que

integram a realidade empresarial com

habilidades futuras essenciais.

Future Now

Bootcamp

Mentoring

Startup School

+ de 15 mil

jovens e líderes desenvolvidos desde 2018.

Saiba mais

Experiências de aprendizagem

incríveis

Desenvolvemos trilhas personalizadas que

integram a realidade empresarial com

habilidades futuras essenciais.

Future Now

Bootcamp

Mentoring

Startup School

+ de 15 mil

jovens e líderes desenvolvidos desde 2018.

Saiba mais

challenge

challenge

challenge

The primary challenge was to create a modern digital experience that captured Lyga’s professional essence while reaching a broader audience. The goal went beyond aesthetics; it required a strategic design that could spark immediate interest and transform visitors into active leads.

The digital collectibles market tends to be either too technical or overly playful. The challenge was to find the right balance: Fun Sophistication.

solution

solution

solution

Directed User Journey

I implemented key touchpoints aligned with best design practices to guide users intuitively through the service offerings.

Technical Optimization

Leveraging a performance-first approach, I ensured the interface was not only visually captivating but also technically flawless to reduce bounce rates.

impact

impact

impact

Five months after launch, the strategic redesign delivered significant improvements across all key performance indicators:

38%

38%

Average response time

38%

Average response time

52%

52%

Retention

52%

Retention

100%

100%

Website performance

100%

Website performance

A new standard for excellence.
A new standard for excellence.
A new standard for excellence.
I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.
I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.
I designed a seamless blend of technical performance and storytelling to create a polished, frictionless experience that reflects Lyga’s commitment to cultivating future talent.
other projects.