problem.
Traditional cooking apps often overwhelm users with cluttered interfaces and fragmented flows. The transition from "searching for a recipe" to "preparing a meal" is often high-friction, making the process intimidating for beginners and disorganized for experienced cooks.
discovery.
The project began with an analysis of user habits to identify where the cooking process breaks down. I structured a streamlined information architecture and user flow to ensure that grocery lists, ingredient measurements, and instructions remain interconnected and accessible throughout the entire experience.
solution.
I developed a modern, friendly interface centered on visual clarity and effortless navigation. By prioritizing a clean hierarchy and intuitive gestures, I transformed a complex task into a structured, rewarding journey.
client.
Kuli
year.
2023
type.
Mobile
industry.
Food
my contribution.
UI/UX
Wireframe
Prototype
Rising food prices
82% of respondents adjusted their purchases due to price increases, indicating concerns about financial management and the impact on household budgets.
Difficulty finding recipes
71% of respondents said they had difficulty finding exactly what they were looking for when searching for recipes on the internet.
The absence of high-quality content
The lack of quality content is the main obstacle that leads many people to give up learning to cook online. Most respondents express frustration with vague explanations, unclear recipe instructions, or the use of overly technical terms, which make it difficult to learn and prepare recipes.
