Jul, 2023
Rising food prices
82% of respondents adjusted their purchases due to price increases, indicating concerns about financial management and the impact on household budgets.
Difficulty finding recipes
71% of respondents said they had difficulty finding exactly what they were looking for when searching for recipes on the internet.
The absence of high-quality content
The lack of quality content is the main obstacle that leads many people to give up learning to cook online. Most respondents express frustration with vague explanations, unclear recipe instructions, or the use of overly technical terms, which make it difficult to learn and prepare recipes.
I developed a modern, friendly interface centered on visual clarity and effortless navigation. By prioritizing a clean hierarchy and intuitive gestures, I transformed a complex task into a structured, rewarding journey.
