Mateus Queiroz

Aloft

Aloft is a specialized agency focused on engineering high-performance online stores and digital experiences within the Shopify ecosystem.

problem.

Significant lead friction caused by the absence of direct channels like WhatsApp, alongside an identity gap that required merging luxury aesthetics with intuitive usability to build market trust.

The digital collectibles market tends to be either too technical or overly playful. The challenge was to find the right balance: Fun Sophistication.

strategy.

In-depth competitor analysis to identify market gaps and define strategic positioning.

Created a hierarchical sitemap to organize content and ensure a fluid, logical user journey.

solution.

We merged prestige with performance by implementing a frictionless WhatsApp funnel and a refined visual hierarchy for this Shopify agency to guide user action and establish absolute authority.

client.

Aloft

year.

2024

type.

Mobile & Desktop

industry.

E-commerce

my contribution.

UI/UX

Wireframe

Visual Assets

Prototype

Integrações com aplicativos Shopify

Integrações com aplicativos Shopify

Frictionless by Design.

Eliminating barriers with a direct, optimized funnel to accelerate high-value lead generation.

Precision That Converts

A high-performance platform that successfully transforms cold traffic into high-value customers, exceeding expectations for lead quality and brand authority.

Aloft

Aloft

Aloft

other projects.