Mateus Queiroz

How I helped Aloft boost lead generation by designing a conversion-focused architecture and a luxury visual system to capture the elite D2C market.

UI/UX DESIGN

PRODUCT THINKING

VISUAL IDENTITY

GAMIFICATION

DOCUMENTATION

ASSET CREATION

Aloft is a specialized agency focused on engineering high-performance online stores and digital experiences within the Shopify ecosystem.

Sep, 2024

Integrações com aplicativos Shopify

Integrações com aplicativos Shopify

challenges

Significant lead friction caused by the absence of direct channels like WhatsApp, alongside an identity gap that required merging luxury aesthetics with intuitive usability to build market trust.

strategic planning

planning

strategic planning

Discovery

In-depth competitor analysis to identify market gaps and define strategic positioning.

Architecture

Created a hierarchical sitemap to organize content and ensure a fluid, logical user journey.

solution

We merged prestige with performance by implementing a frictionless WhatsApp funnel and a refined visual hierarchy for this Shopify agency to guide user action and establish absolute authority.

Precision That Converts

A high-performance platform that successfully transforms cold traffic into high-value customers, exceeding expectations for lead quality and brand authority.

How I helped Aloft boost lead generation by designing a conversion-focused architecture and a luxury visual system to capture the elite D2C market.

How I helped Aloft boost lead generation by designing a conversion-focused architecture and a luxury visual system to capture the elite D2C market.

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